Some people think celebrities are just there for entertainment, but Ekaterina Walker’s post on Forbes.com talks about the lessons we can all learn from them, as far as social marketing goes.
I never realized how celebrities market themselves through social media. Whenever you think of celebrity PR, you think of publicists and press conferences. At least I do. However, celebrities are the masters of social marketing.
Celebrities understand if you keep the people happy and show your appreciation, they will come back and bring new members into your circle of consumers, or in this case, fans. This creates loyalty, Walker writes.
Totally true. I can’t count the times my friends have “converted me” and introduced me to an artist only to result in me becoming one of their biggest fans.
Artists like Katy Perry, Nicki Minaj, Rihanna, and Lady Gaga, just to name a few, are experts at interacting with their fans. They constantly post about how grateful they are for their fans, while others only do so when given an award. They form a personal relationship with their fans and make them feel important.
Lady Gaga is always interacting with her “Little Monsters” on Twitter. She even follows back from time to time, which would easily get a little monster really, really excited (me, two years ago).
Social media definitely helps connect with fans and consumers of your product on a more personal level. It is important for businesses to interact with people on social media platforms instead of just post things. You have to make the consumer feel important. If they feel important, they will come back. We always hear stories of someone experiencing bad customer service and not returning to that business any more. This can be avoided by caring.
Walker ends her article with, “The future of marketing belongs to brands that not only understand their
customers advocates, but go extra mile to build personal connections with their biggest fans and nurture authentic, long-term relationship with them.”
Like it is stated time and time again, getting on a personal level with the consumer is key. :)
Stuff on Mashable is fun to read when you’re trying to kill time. I found an article on 5 Reasons Social Media Is Ruining Marketing. Here are the 5 reasons that were talked about:
1. Social Media builds the wrong habits in marketers
2. Social Networks are struggling
3. Social Media is useless for business-to-business companies
4. Social media leads to neglected messaging
5. There are a number of more effective platforms
Some of this doesn’t sit well with me.
First of all, the author of this article claims social media decreases how much a company talks to its customers, making marketers lazy. Sure, a reply on a Facebook post or tweet isn’t the same thing as a phone call, but with everyone getting more and more antisocial, this sort of interaction appeals more to the newer generation. However, a strong social media presence doesn’t indicate a lack of customer service/support. There are still numbers you can call if you have an issue. Not everything is online.
Facebook is indeed on its way out, but there are always newer social media platforms being developed. When MySpace was on its way out, Facebook was rising. Now that Facebook is struggling, Twitter and Tumblr are thriving. Even Pinterest and YouTube. Google+ didn’t catch on as quickly and strongly as everyone hoped, but there’s still time. One of the aforementioned websites is bound to die out soon. Most social media websites have a shelf life of only a few short years. Don’t give up, Google+!
I really do believe having a strong social media presence is crucial. Like I said before, society is becoming less social and more dependent on technology to interact. You can even order pizza online now. No need to order food with a stranger. Even though it’s a bit hard to measure sometimes, social media is definitely the future and we all have to adapt with the changing times or we’ll get left behind.
I don’t think social media is ruining marketing. I think it’s making marketers and businesses think and approach things differently. Things can’t be the same forever. Get with the times.
I was looking for an interesting article to read as I got ready for the day and I stumbled upon this interesting article on Mashable about email lists.
It talks about reasons why people unsubscribed from them and I couldn’t help but agree with every single reason.
Don’t get me wrong, email lists are a great way to keep people up-to-date with what’s happening in the art world or give you daily health tips. However, too many emails about that certain subject start being delivered to your inbox at inconvenient times of the day and those emails are often irrelevant to your interests. Of course, sometimes you just “get over” whatever you were into when you subscribed so you simply choose to opt-out.
There was a time I swore to everyone I was going to learn every Romance language I could so I decided to try to teach myself Italian. To help me learn, I decided to subscribe to an email list that promised to deliver the “Italian Word of the Day” for an entire year and help me learn quickly. It was great… for a while. It started off with simple words and little lessons on how to sound like a native speaker and such. It was pretty cool. The daily email contained about four links to relevant articles with brief summaries and then the word itself. It was always delivered in the late afternoon.
After a month or two, the annoyance began. The “Italian Word of the Day” started being delivered around 3am and sending multiple emails. It wasn’t just one email anymore. Sometimes it was three of them, often about things I didn’t care to read.
Waking up with three emails from one list on top of the other ones I usually get was annoying. Plus I barely have time to eat breakfast in the morning, let alone read these emails. I created a folder in my inbox specifically for these emails and automatically started putting them in there. I wouldn’t even read them anymore. It was too much of a hassle and all I wanted to do was get rid of the “new mail” notification.
So finally around “Italian Word of the Day #74” I unsubscribed. There was no point in staying on the email list if I wasn’t going to even try to read them. They became a chore and, to be honest, I had lost interest in the subject.
If you create an email list for your business, here are some tips for you:
- Keep it relevant. Don’t add random information think people might find interesting. Stick to the subject at hand.
- Be aware of the time. According to this article, the best time to send emails is at night or on the weekends when people aren’t as busy.
- Don’t clutter their inbox. Try to keep it to one email. I’m sure you can fit all you need to say in one email, but remember, don’t make it too wordy!
Hope I helped you keep your readers subscribed. :)